Poco to emerge as an independent brand?

Poco to emerge as an independent brand?

POCO entered the market as a sub-brand of Xiaomi. However, a few years ago, Poco split up from Xiaomi to emerge as an independent brand. Poco phones offer premium features at an affordable cost. This has been a major driving factor behind the company's massive success in markets like India. Moreover, Poco has a huge fan following in India for its next-gen phones like the Poco M3, Poco C3, Poco X3, and more.

About POCO :

POCO is a Chinese smartphone company. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent company on 17 January 2020, followed by its global counterpart on 24 November 2020. Wikipedia

Key people: Kevin Qiu (Head of POCO Global); Anuj Sharma (Country Director, POCO India)

Parent: Xiaomi (2018-2020); Independent (2020-present)

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